FREELANCER INSURANCE by AbbeyWoodcock “Do I need business insurance, and if so what type of insurance do I need?” Our partner Coterie covers this question in more depth here, but the short answer is yes. If you are a freelancer you need to at least have coverage for Professional Liability insurance. Sometimes called Errors and…

Read More

We’ve spent hours researching and conferring with experts (including our own legal expert Gordon Firemark) on the European Union’s General Data Protection Regulation (GDPR). We’ve gathered all the resources you need in one place, including links to common software and their compliance information and a free video training from Gordon Firemark. For more regulations to…

Read More

The Federal Trade Commission is the consumer protection arm of the U.S. government. They are responsible for enforcing rules that protect customers from deceptive advertising and other violations. While we never claim to be lawyers, all copywriters should be familiar with the limits of what we can say in our copy. This especially important if…

Read More

Setting up your legal foundations correctly means that you’ll have a lot less to worry about as you do business. This is exactly why I brought in attorney Gordon Firemark to discuss what important (and even what’s not). In this training, we’ll go beyond the templates and talk about legal basics every business owner or…

Read More

Brian Kurtz, in addition to working with all of the top copywriters in the world, mailing billions (yes, with a “b”) of pieces of direct mail, and working in direct response for over 30 years…. is also one of my most influential mentors. I was so honored to have him stop by and chat with…

Read More

One big launch can be a huge win for you. I’m talking full-service emails, landing pages, video scripts, sales letter, ads, and more… These big, gnarly projects can get out of hand quick. Preventing that starts with an effective proposal. This is our big launch copywriting proposal. Click here for other training and templates for…

Read More

Retainer agreements are a great way to get predictable, recurring revenue. And to be successful, everyone needs to be on the same page so you don’t become an indentured servant. This is our retainer copywriting proposal. Click here for other training and templates for special case proposals. You’ll notice that while we *kind of* break it…

Read More

This is our standard copywriting proposal. You’ll notice we keep it stupid simple. The goal is just to summarize what we talked about on the prospect call and give the clients the 4 things they want in a proposal: assurance we understand their needs budget info estimated timeline Next steps Click here for other training…

Read More

Consulting agreements can be extremely lucrative and a good supplement to your creative projects. However, on the dark side they can turn into massive time sucks. Here’s the template we use for consulting agreements.

Read More

There’s a lot of confusion around about negotiating a royalty or an ongoing retainer for backend revenue. The truth is these are two very different asks… and in some cases, you can negotiate both for the same contract. Here’s your basic definitions. Royalty A Royalty (also called residuals or commissions) is a percentage of sales…

Read More

Contracts and copywriting agreements are ESSENTIAL to protecting you and your clients. Great agreements: put everyone on the same page set clear expectations prevent misunderstands prevent nonpayment, refunds, or dissatisfaction communicate how the project will work

Read More