Posts Tagged ‘better copy’
Never-Ending Controls with Marcella Allison
A-List Copywriter Marcella Allison breaks down one of her longest-running controls. As you may know, a control is a piece of copy you write once and that continues to bring in royalties until another piece of copy can beat its conversion rate. In Marcella’s case, the control we’re talking about has been running for 11…
Read MoreBetter Customer Research with Allison Carpio
I have been known to say that I think customer avatars are bullshit. The reason is that most people approach it completely wrong. That’s why I was so excited to sit down and chat with Allison Carpio about her novel approach to finding and understanding your customer on the deepest level. This is a must…
Read MoreHow to Copy Chief (plus Rubric Template)
Transitioning from writer to chief can be a tough one. While we write, we often rely on instincts — chiefing requires us to break those instincts into repeatable processes. It’s not unlike why great players often make bad coaches. From the article: “As you get better and better at what you do, your ability to…
Read MorePrograms to help grow your business
Positioning, Copy reviews, Mentorship – Copy Chief The mantra of Business of Copy is that you need 3 things to be successful in copywriting 1) Write good copy, 2) Find clients, and 3) Run your business. BoC is where you go for #3. For #1 and #2, there’s no better place than Copy Chief. I…
Read MorePricing: What $845 coffee can teach us
A different kind of pricing training today… A few months ago, we watched this video: And we bought $64 worth of the “rarest coffee in the world.” Was it worth it? Here’s the result: So what did we learn? Turns out, quite a lot. First, I’m a sucker for scarcity and something about the…
Read More[TOOL TOUR] Rev.com
Often a client will write copy for you on a call. But getting every call transcribed was prohibitively expensive for me. That is until I found Rev.com. Check it out:
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